Sportingbet PLC Solidifies Partnership With GameAccount

On May 11th, 2009, Sportingbet PLC has finalized a multi-year licensing gaming agreement with specialist skill games developer GameAccount, cementing the long-standing business relationship between the two organizations.

Sporting said that it would take advantage of the immense mass of gamer liquidity for non-poker skill games made by the GameAccount Network, which gathers together players from other web sportsbook operators including Gala Coral, Stan James and William Hill.

The Group Finance Director of Sportingbet, Jim Wilkinson said that GameAccount has been giving games to Sportingbet since 2004 and their gaming software produces a significant part of net gambling revenue for their casino and games business by featuring one-of-a kind skill games, events and localization for European gaming market.

Wilkinson said that this agreement will ensure that their players enjoy unprecedented access to one of the biggest communities of skill games enthusiasts in Europe and fits exactly with their goal of giving their customers with the best possible gaming experience as a result.

The COO of GameAccount, Dermot Smurfit said that they are very happy to continue improving their relationship with Sportingbet and continue giving their customers a compelling gaming experience. He added that their continued attention to skill games like backgammon is giving them good results regarding their earning per active gamer per day.

Backgammon is a game that can be played by recreational players and high-rollers. Smurfit said that making a software gaming solution to cater to their player groups is something that they can be extremely proud of. Their network-wide events permit licensees to feature value tournament compared to a stand alone gaming operator.

A non-download professional backgammon product capable of supporting to a wide variety of recreation and high-roller players is an important factor for all sportsbook operators featuring a portfolio of eGaming products.


May 17, 2009